3 Leadership Lessons the SBC can learn from Starbucks, Roseanne and ABC

RoseanneThe gauntlet dropped yesterday, and it dropped hard.  When Roseanne Barr tweeted on Tuesday an incendiary and racist tweet yesterday, it took ABC execs merely hours to resolve how to handle the situation.  Their solution was swift, albeit costly. The hit show will end this year’s TV season as the #3 show of the season, raking in over 45 million dollars in ad revenue for ABC, yet the network took the high road and decided that any star who compares African-American women to apes, was no star of theirs.  ABC not only condemned the comments, but moved quickly to cancel the hit show, sending a statement to the entertainment world: the era of  words without consequences is unilaterally, over. 


This then brings us to Starbucks. At the exact same time Roseanne was canceled, Starbucks made a pivotal, historic and costly move – to close their stores for 8 hours, while every employee, nationwide walks through racial bias training.   This move cost the company over seven million dollars to close down over 8000 stores, yet Starbucks Chairman Howard Schultz says “This is probably one of the most important transformational moments in the history of our company and we’ve taken it very seriously,”  

I write and reflect on this this as a pastor within the SBC, who is committed to seeing a way forward for our convention that has both a severely checkered past, riddeled with racism and white supremecy, yet stands currently at this moment as the largest mission sending agency in history.  I’m committed as a pastor to our local church, and I’m commited to seeing our convention get this moment right, as we grapple with our own #MeToo moment.  As one of our leaders, Al Mohler writes: Judgment has now come to the house of the Southern Baptist Convention.   How we choose to handle our own, inevetible criseses due to the depravity of all human nature, will chart the trajectory of our future and influence in our culture.  So what leadership lessons can our evangelical culture, and more specifically our own Southern Baptist Convention glean from these cultural moments?

3 Leadership Lessons for the SBC:

1.  Words have consequences and leaders must use them as tools for healing. 

In his powerful book The Weight of Glory, Lewis writes this:

It may be possible for each to think too much of his own potential glory hereafter; it is hardly possible for him to think too often or too deeply about that of his neighbour. The load, or weight, or burden of my neighbour’s glory should be laid on my back, a load so heavy that only humility can carry it, and the backs of the proud will be broken. It is a serious thing to live in a society of possible gods and goddesses, to remember that the dullest and most uninteresting person you can talk to may one day be a creature which, if you say it now, you would be strongly tempted to worship, or else a horror and a corruption such as you now meet, if at all, only in a nightmare. All day long we are, in some degree, helping each other to one or other of these destinations. It is in the light of these overwhelming possibilities, it is with the awe and the circumspection proper to them, that we should conduct all out dealings with one another, all friendships, all loves, all play, all politics. There are no ordinary people. You have never talked to a mere mortal.

This means, that when an SBC leader is on video making unwise, unbiblical, hurtful, dangerous and misoginist statements about women, we need to remember that as leaders, we are men and women of reconciliation.  We are created in God’s image, so human flourishing is a distinctly Christian concept, and to dismiss derrogatory statements against gender, racial or sexual minorities, we’re ranking humanity on a scale of who is and who isn’t worthy of flourishing.  This is opposing to the work of restoration the Father is about in our world.    As Lewis writes: All day long we are, in some degree, helping each other to one or other of these destinations…you have never talked to a mere mortal.  Every day, every word, every interaction is helping those in our spheres of influence move towards redemption or destruction.  We must never take our words lightly, particularly in this digital age.

2.  Christian leaders should be more aggressive in justice and human flourishing than the unbelieving world. 

Doing what is right is always costly, but we should be willing to pay the cost.  Canceling a hit show, closing 8000 stores, making public statements, investing in millions of dollars to retrain – these decsions are costly.  However, in all areas of leadership the upfront cost pails in comparison to the longterm loss of ignoring systemic issues Christian leaders should not shy away from making bold, swift statements due to initial shortterm fallout, whether that cost is financial or the loss of internal public opinion.  As Christian leaders, we also must be more intentional, decisive and affirming of speaking out against anything that tears at the fabric of our whole-life/pro-life ethic of human flourishing.  Standing firm on a “womb to tomb” theology, we must never allow men or women, old guard or new, to speak or act disparagingly against another image-bearer. It is in our swift defense and action, that our culture will begin to believe us when we discuss pro-life issues. Being pro-life regarding the unborn, but dismissive about women or minorities rips at the fabric of our argument, leaving us sounding like hollow hypocrites, an emperor with no clothes. We must be fight for all human flourishing at a pace that sets the standard for culture, not the other way around.

3. Reconciliation does not happen without repentance and reparations. 

Within the SBC we are quick to speak about longing for reconcilliation, yet slow to repent and dismissive of any solutions that would rebuild and repair what has been broken.  Resolutions are not reparations.  This is an intrinsically biblical concept.  When Zacchaeus was convicted over his thievery in tax collecting, he didn’t stand in the town square and issue a public apology and draft a resolution to promise never to steal again.  His repentance was coupled with reparations.  He apologized by repaying what was taken.  Here’s the lesson: Words are important, but they do nothing to repair what has been damaged.

A monumental and historical approach for the SBC would be this: Kick off the 2018 SBC Convention by issuing a full-throated apology to women, people of color and the LGBT community for all the many ways over the years we have spoken damaging words and excluded them from important conversations that could produce Gospel-centered human flourishing within the convention.  Then, let’s take a portion of our convention time, to have minority leaders speak to pastors and convention leaders on how to lead our churches in fighting for a whole-life pro-life ethic, ensuring that our people fight forevery minority has human flourishing within our church walls.   This would be words and actions.  Repentance and reparations are what produce reconcilliation.  

This is an unlikely move that our convention will take this year, but as leaders we can not miss or dismiss these cultural moments, particalarly when movements like #metoo surface within our own walls.  We can’t change how leaders across the country respond to certain issues, but we can certainly affect how we serve and shepherd our own people to healing, reconcilliation and flourishing for the beauty of the proclomation of the Gospel.



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